Moving people from extrinsic to intrinsic motivation is a mysterious, multi-ingredient cocktail unique to each person. Like a cocktail (or maybe soup if you don’t drink) you have the four main ingredients of relevance, mastery, enjoyment, and meaning but the mix varies.
Going a little deeper into the ingredients:
Relevance - does this opportunity offer a skill or knowledge that they find useful (with a very wide definition of useful)
Mastery - are they comfortable with their skill level? Do they feel a sense of accomplishment? Is there a way for them, if they so desire, to improve?
Enjoyment - this one’s pretty self explanatory but do they enjoy it? This is important for hobbies.
Meaning - does this give them a sense of contribution and connection?
If you think of these factors like levers on a sound board (mixing my metaphors, sorry about that) there are a lot different combinations that will lead to intrinsic motivation. For a non iNat related example of what intrinsic motivation can look like, let’s unpack how this relates to how I am teaching myself piano on a 61 keyboard using a book and YouTube videos.
Relevance - I find piano playing useful as a stress reliever and way to distract myself from ::gestures:: everything.
Mastery - I am slow, probably with little innate talent (don’t know, don’t care), but I do feel pretty good at what I have been able to do. I have decided that if I ever want to get really good, I will take proper lessons, but right now my sense of mastery aligns with what I want out of the experience. Contrast this with the time I tried to teach myself the autoharp. No book. No YouTube videos. I just plinked around, pretty quickly hit a point where I wasn’t making progress. The autoharp sits under my bed in its case.
Enjoyment - This lever is all the way up for all and the major motivation.
Meaning - This lever is probably the lowest. I have a slight sense of connection in that I can think of myself as a (very new, not terribly skilled) piano player and sometimes that sense of identity that connects to a larger group is enough. Sometimes, it’s not.
I don’t think I gave you much that is actionable but hopefully this provides clarity on what you can do to support these neophyte iNatters. This sounds like a fascinating project and I wish them many happy hours iNatting.