That depends on the effects created by such consumption. If the effect were to prevent those fruits from propagating new plants, it could actually select against berries tastier to bears.
Selection is selection, regardless of its source. Because selection is often a fraught term, I prefer to use the somewhat wordier phrase, “differential survival of heritable traits.”
Names and ranks are not the same things as the underlying real biological entities to which we apply those names and ranks. The challenge is not that “species are artificial human concepts” as many will claim, but rather to apply the rank of species in biologically consistent way(s) given the wide diversity of real biological entities in nature, and our limited abilities to understand and characterize them.
You might find this Forum topic of further interest:
https://forum.inaturalist.org/t/the-nature-of-species-and-other-taxa/59987