I personally don’t even look at common names and for the purpose of identifying organisms I find them mostly useless and the basis for equivocal identifications (for instance, lots of land slugs being identified as nudibranchs because someone used a more generic “common” name in German which applies to all slugs). Yet, I understand most people have difficulty relating to scientific names at the beginning. Not sure how to solve this, but always providing scientific names primarily and common names in second might help.