Following on from the closed topic
@carrieseltzer said - Search Engine Optimization (SEO) is not something that iNaturalist has invested in.
Perhaps you are missing the difference between black hat SEO - trying to trick Google into ranking the site higher. And white hat SEO - making it possible for new users to find iNat in the first place.
This morning I found a new to me species on iNat. Later the same plant showed up on FB.
When I search Google for
iNat is nowhere. Not even with my today’s search history and hours on iNat in the mix!
I have to know about iNat to force Google to show me those results